“I’m the bear who ate cocaine,” reads one of the film’s official tweets. Everything about it is propelled by a tongue-in-cheek sense of humor and can-you-believe-this-is-a-real-movie wink. The movie, itself, is like a meme sprung to life - a kind of spiritual heir to “Snakes on a Plane” crossed with a Paddington Bear fever dream. Little on the movie calendar has captured the public imagination quite like “Cocaine Bear.” Its trailer, watched more than 25 million times, immediately went viral. “Hopefully the film lives up to the title,” Banks says, smiling. At a time when much in Hollywood can feel pre-packaged, the makers of “Cocaine Bear” think it can be an untamed exception. Since the trailer first debuted for Elizabeth Banks’ very, very loosely based-on-a-true-story R-rated comedy has stoked a rabid zeitgeist. And after it opens in theaters Friday, it might even be a hit. The stranger-than-fiction tale quickly receded from the headlines and, before some began to stoke the myth of “Pablo Escobear,” it mostly stayed buried in news media archives. Even the screenwriters of the “Fast & Furious” movies would think it far-fetched.
Back in Georgia, the bear, examiners said, had overdosed. His unmanned airplane crashed into a North Carolina mountain. The parachutist, a former Kentucky narcotics investigator, had fallen to his death in a backyard in Knoxville, Tennessee. black bear dead near a duffle bag and some $2 million worth of cocaine that had been opened and scattered over a hillside. “Investigators searching for cocaine dropped by an airborne smuggler have found a ripped-up shipment of the sweet-smelling powder and the remains of a bear that apparently died of a multimillion-dollar high.” 22, 1985, The Associated Press reported the following from Blue Ridge, Georgia:
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